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Swedish brand that has literally conquered the world. An unbelievable success story. Defining the trend in watches, Daniel Wellington in the recent years has placed itself number one in the affordable watch segment. It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, founder of the brand Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered Nato straps. His name? Daniel Wellington. Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special. The Daniel Wellington watch is without any doubt suitable for every occasion. Regardless if you are attending a black tie event, playing a game of tennis or enjoying a sunny day at the beach club – the Daniel Wellington is a beautiful companion. All of the DW watch faces are specially designed and developed so that they go perfectly with the thin Nato and leather straps you can order them with. As all of the straps are interchangeable, you can have a different watch for every day of the week !